At Rapsodo, we don’t just track data—we tell stories. And when it comes to game-changing athletes, there’s no bigger story than Shohei Ohtani.
We are thrilled to announce that our Shohei Ohtani partnership has been honored with prestigious awards from both the AVA Digital Awards and the MarCom Awards.
These accolades recognize our innovative approach to digital marketing and strategic communications in collaboration with MLB superstar Shohei Ohtani.
AVA Digital Awards: "Shohei Ohtani Plays On With Rapsodo"
In the Digital Marketing Campaign category, our "Shohei Ohtani Plays On With Rapsodo" initiative was celebrated for its creative excellence. This campaign marked the launch of our PRO 2.0 ball-flight monitor, designed to provide professional-level data analysis for athletes at all skill levels. Partnering with Ohtani, who has been an avid user of our PRO 3.0 device, we aimed to showcase how PRO 2.0 can elevate both hitting and pitching performance.
The campaign featured a sit-down interview and photoshoot with Ohtani, generating marketing materials that significantly boosted our brand visibility within the baseball community.
We experienced a remarkable 223.4% net audience growth across our social media platforms, including X (formerly Twitter), Facebook, Instagram, LinkedIn, TikTok, and YouTube. Additionally, the campaign led to increased earned media coverage in both the U.S. and Japan, and sparked numerous conversations with teams interested in adopting PRO 2.0.
MarCom Awards: "Rapsodo x Ohtani"
Our "Rapsodo x Ohtani" campaign received accolades in the Product Launch category for its strategic communication efforts. This initiative not only announced the PRO 2.0 but also positioned Ohtani as our first-ever Official Technology Ambassador. The partnership underscored our mission to make professional-grade technology accessible to athletes at every level.
The campaign garnered extensive media coverage from outlets such as The Japan Times, Sports Illustrated, Forbes, and Sportico.
A standout achievement was our collaboration with ESPN during the MLB Draft, where Rapsodo provided exclusive player data for the broadcast. Our activations during All-Star Week in Arlington, Texas, including a scavenger hunt at All-Star Village and billboard promotions, further amplified our reach and engagement.
We extend our heartfelt gratitude to Shohei Ohtani, our dedicated team, and our creative partners at Serif Creative for bringing this vision to life. These awards inspire us to continue pushing the boundaries of sports technology and storytelling.
